Sampo Hietanen is the inventor of the concept Mobility as a Service (MaaS) and the founder and CEO of MaaS Global Ltd, the company behind Whim mobile application. Sampo’s background is in executive positions in civil engineering and ITS, and he has founded and headed international businesses in the field. He has given over 2000 presentations on MaaS and his vision for the future of mobility. The future vision, which is partly technological but fundamentally human: “The technology is already here. All we need to do is to figure out our customers’ dream and build the services to match it.”